HSMAI's Resort Business Summit & Customer Connection, May 3-4, at the PGA National Resort & Spa, in Palm Beach Gardens, FL, will give you actionable ideas to implement immediately to address the hottest issues of the moment, including Using Social Media as a Business Development Tool and Generating Revenue in a Slow and Recovering Economy.

Michael Tchong, a captivating and internationally acclaimed speaker, will deliver the keynote titled "I'm Going to Tweet You Up." Tchong's singular perspective has earned him recognition as the forward thinker of the information age.  He will set the stage for the day’s focus on innovation in resort marketing by covering a range of trends affecting the business – from consumer behavior and group business to trends in social media and online marketing.  Michael will open your eyes, stimulate your thinking, and help you keep up with the trends affecting your business.

 Additional agenda highlights include:

» Digital Strategy for Business Development: This workshop will focus on the strategies and tactics that ensure maximum return on your digital strategy – from Search Engine Marketing (SEM) and Social Media to Mobile Marketing and Video. 

» Best Practices - Generating Revenue in a Recession & Reset: The focus of this interactive discussion will be on initiatives that deliver high ROIs and can be leveraged to get the resort industry moving forward. 

» Listening (and Learning from) the Voice of the Resort Customer: A spirited discussion with resort customers representing the association, government, corporate, and incentive markets.

» Presentation of the 2010 Resort Marketer of the Year Award, which honors individual leadership and achievement in the field of resort marketing.

Customer Connection
Resorts are also invited to take part in the exclusive Customer Connection. Limited to 30 resorts, this informative and interactive customer event will connect meeting and incentive professionals with resort executives.  Held in conjunction with the South Florida chapter of MPI, the Greater Fort Lauderdale Convention & Visitors Bureau, the Palm Beach County Convention & Visitors Bureau, and the HSMAI South Florida chapter, invitations are being extended to qualified planners throughout the Southeast.  A 3:1 ratio of meeting and incentive event professionals to resorts is expected.

Key Links

» Resort Business Summit Web site

» Registration

» Resort Marketer of the Year Nomination Form

» Partnership

» HSMAI Resort Marketing Special Interest Group

» HSMAI eConnect Resort Marketing Blog